Four commercials. Three brands. One big idea.
In support of Autism Awareness Month, AT&T, Campbell’s Soup and Band-Aid joined together to make an impact. Airing their :15 commercials in a :60 block, their spots weaved together one family’s story. You’re able to watch a family evolve from an early diagnosis of Autism all the way to high school graduation.
“You just saw how early diagnosis can make a lifetime of difference,” the spot reaffirms.
Brilliant, BBDO New York. The agency supported a good cause and made their clients’ look good. Give them a full round of broccoli sandwiches for literally looking at the bigger picture.
